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商品編號： 9-614-059 出版日期： 2014/03/04 作者姓名： Shih, Willy 商品類別： General management 商品規格： 12p 再版日期： 地域： China;Taiwan 產業： Semiconductors;Telecommunications 個案年度： 2009 - 2014
商品敘述：
MediaTek was the third largest fabless semiconductor company in the world, and was the second largest supplier of the silicon microchips that powered mobile phones. Yet as the company''s chairman reflected on his R&D strategy, he wondered why it hadn''t moved faster on the transition to smartphones. He also thought about what was on his firm''s menu of choices, and what was on the menus of his competitors.
涵蓋領域：
Corporate strategy;Decision making;General management;Corporate social responsibility;Strategy
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